Road Safety Marathon 2026

Theme: RUN FOR LIFE. BEFORE IT RUNS OUT

A national intervention saving lives on Uganda’s deadliest roads.

  • Emergency response app launched
  • 10 zebra crossings painted
  • Road safety clubs launched in schools
  • Government-backed, multi-agency execution

This initiative already saves lives. 2026 scales it.

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The Problem:

  • 14 People die daily on our roads.
  • Under 35yrs more than half are involved
  • 84% are pedestrians, boda riders, and cyclists.
  • These are not statistics. They are sons. Daughters. Breadwinners. Futures
  • This is no longer a transport issue. It is a national emergency

People don’t die because they don’t know. They die because help doesn’t arrive in time. 

2026 Focus:

  • Extend First Responder Service on Gulu Highway
  • Target the deadliest black spots by mobilizing Ugandans to participate in the Road Safety Marathon.
  • Drive mass vehicle inspection advocacy

This year, we don’t ask people to run. We ask them to take responsibility

Our Solution:

The Road Safety Marathon is not a run. It is a rescue strategy. What we do;

  • Extend First Responder Services on high-risk highways
  • Train lifesavers where accidents actually happen
  • Mobilize the nation to demand safer roads and vehicles
  • Convert awareness into infrastructure

We don’t raise voices. We raise survival chances

Audience Reach

  • Urban professionals & corporates
  • Youth (18–35) – highest risk group
  • Transport ecosystem
  • Policy & opinion leaders Ministry of Works and Transport
  • Mass national audience via TV & radio.

The Ask

We invite brands bold enough to;

  • Lead where it matters
  • Act before another life is lost
  • Be remembered for doing the right thing

Join us. Because tomorrow may be too late.

Impact

Since 2022;

  • 4,700+ participants mobilized
  • 35km of First Responder coverage installed from Bwaise to Luweero
  • 215 first responders trained

Why must Partners Care?

Your brand already reaches millions. Now it can protect them. In return, you gain;

  • National visibility
  • Government alignment
  • ESG credibility
  • Emotional brand equity
  • Measurable social impact

Join us. Because tomorrow may be too late.